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‘Redefining Marketing Moments & Building Personalised Experiences’
exchange4media Group has launched a Series called ‘Moments Made By Marketing', presented by Salesforce. The focus is on how brands are building connected experiences in a multi-platform environment to reach their consumers.

As a part of this series, Exchange4media curated a panel discussion on the topic ‘Redefining Marketing Moments & building Personalised Experiences’, looking at how automation and technology help brands create ‘Marketing Moments’ for the consumer.

Brands today look to build a one-on-one connect with consumers through hyper-personalized messaging. This creates an experience for the consumer, and this connection between the consumer and brand in turn creates a moment made by marketing.

In time, these marketing moments elevate the marketing experience for the consumer. However, a deluge of data can also impede marketing efforts. In this scenario, the advent of technology can help brands harness data, more precisely track their efforts, and measure progress to evolve their strategies.

Speakers:
• Christopher Jacob, Sr.Director - Product Marketing, Salesforce
• Deepti Sampat, Vice President, Marketing, Vistara
• Mahesh Kumar, Vice President- Marketing, Maruti Suzuki India
• Kishore Mardikar, Chief Marketing Officer, Tata CLiQ
• Ajay Dhyani, Head - Marketing & Ecom, Timex Group
• Vivek Sabharwal, Head - Marketing & PR, Aero Club
• Pawrush Elavia, Head – Digital Marketing, ZEE5 Global
• Session Chair: Nawal Ahuja, Co-Founder, exchange4media Group


The talk points for the discussion would include:
• Hyper-personalized messaging to create a memorable moments & experiences
• Building a Customer 360 approach to engage consumers across platforms
• Leveraging data-driven analytics
• Managing Real-time interaction
• Role of customer data platform
• Optimizing ad spends & measuring effectiveness of outreach programmes

Jan 19, 2021 03:30 PM in Mumbai, Kolkata, New Delhi

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Exchange4Media.