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Unlocking Audio Potential
Audio survey conducted by Xaxis indicates there is a huge untapped potential for the advertising to grow, alongside the barriers to adoption, are the benefits of audio & programmatic audio. In this webina will discuss the same with our speakers to understand how brands & marketers are thinking when it comes to audio as part of their media strategy.

Our speakers for the panel are:

Rita Sahajpaul, National Head of Product and Marketing Science, Xaxis ( Session Chair )

Rupali Digrajkar, GM Digital Martech CoE Lead , Vi

Virginia Sharma, Vice President - Brand Solutions, JioSaavn

Vishal Kamath, Director - Digital, South Asia, Nielsen India Pvt Ltd.

Ravi Shharma, VP Revenue Head, Gaana

Points of Discussion:
The rise of an audio consuming generation.
The struggle of brands to find their voice in the relatively cheap video content ecosystem.
Importance of creative storytelling.
ROI that audio could drive.
Outlook for the next 5 years,

Sep 25, 2020 04:00 PM in Mumbai, Kolkata, New Delhi

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