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Decoding the Digital Influence in Auto & Consumer Durables Sectors
The journey for buying automobiles and consumer durables has changed drastically in recent years. Whether one is buying a toaster or a car, the journey is a lot less physical and a lot more digital. Customers get their answers about product features, affordability and suitability online– thanks to the easy access to devices, data and sources of information.
Sales channels too are seeing disruption by way of influential third-party platforms linking up to dealers and, in turn, offering them visibility. Manufacturers, of course, continue investing to create omnichannel customer experiences while dealers are focused on tactical solutions that create a unified commerce experience, feeding consumers’ needs for on-demand, channel- agnostic shopping and integrating incongruent data systems to ease information flow. From technology-driven showrooms to online configuration – brands are now delivering experiences on any device and via multiple channels.

The Fireside Chat is titled "Journey from a Temperate Reality to a Modern Day Experinece"

The panel will explore:
• The evolving purchase process in auto and consumer durable sectors.
• Ways to integrate and orchestrate channels to improve customer experience.
• How to create opportunities to upsell and create cross-channel customer experience.

Feb 11, 2021 04:00 PM in Mumbai, Kolkata, New Delhi

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