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Technology - Shaping the Future of the Media Industry.
1. How much of the conversation at pitches is around tech capability?
2. How is she looking at the adTech/MarTech stack right now at Lodestar UM? What are some of the things that you they are doing - in terms of investment in technology and tools, upskilling, etc - to meet the demands of this new ecosystem?
3. Most brands do not have adequate technology to get value from the data they have.....how can this be addressed?
4. From the technology adoption standpoint, how different does the market look than it did exactly a year ago?
5. By when will the advertising industry come back to normal? What are three steps media agencies need to take to bring back growth?
6. How should people deal with the current environment of uncertainty? With incomes being impacted or stopped altogether, how should they go about managing finances and planning their career ahead? Is media entertainment still going to provide a remunerative career?

Aug 11, 2020 03:30 PM in Mumbai, Kolkata, New Delhi

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